When people are searching for information, products or services using search engines (SE’s) such as Google, they are served with a list of search results based on the words or phrases they use. Countless amounts of testing and research by marketing companies has shown that the websites that appear at the top of the list of search results are commonly the ones that users will visit first. Search Engine Optimisation (SEO) is a technique of web marketing which assists websites to achieve a higher ranking in the SE results. SEO is a powerful marketing tool capable of significantly boosting the amount of traffic your website receives from SE queries, by pushing your site’s ranking above that of your competitors sites.

For the majority of consumers, the internet and search engines are used daily as a way of finding out information, buying services or sourcing new or cheaper products, this makes extremely influential. Through effective SEO, businesses can reach a much wider base of consumers, providing a greater opportunity for expansion, growth and profits. Marketing a website through SEO is in many ways more effective than the more traditional methods of advertising such as print, radio and television advertising due to the global audience the internet is able to reach. The relatively low-cost of SEO also make it accessible to much smaller businesses which could normally not even consider traditional forms of advertising.

When you enter your search query into a search engine, it processes your request and delivers you a list of what it sees as the most the most relevant web pages related to your search. There are variations in the way that the different operate and this means that entering the same search query in to different engines produces slightly different results. Search engines use complex algorithms to calculate a site’s relevance to a search term and place different weights on the importance of certain factors such as page content, how old the website is and how many inbound links are pointing to the site. From time to time, will update their algorithms, this algorithm change is generally carried out to deliver faster and more effective results to their users and to follow new internet trends such as social media or video usage. Although SE algorithms may change from time to time, the basic way in which they rank a website stays fairly constant and they will always aim to serve search results that will give site visitors the most interesting and relevant experience based on their search term.

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The search engines use software programs, often referred to as crawlers, spiders, or robots, to crawl though website links from one web page to another, exploring the page content and sending in back to the for processing. All of the content found by the search spiders is indexed according to the SE algorithm and stored in databases ready to be served as search results. When a user carries out a search, the SE very quickly checks its database for the internet content that is the most relevant and serves it as a list of results.

Within SEO, part of the role of a specialist SE optimiser is to identify which search terms are most commonly used by people who are interested in the services or products that a website offers. This allows them to ensure that your website contains the most relevant keywords, in the most important places, within your web pages. This technique can significantly increase a site’s SE ranking and subsequently profits.

Links pointing to a website are vital for attaining top SE rankings. An inbound link is a bit like a vote or a recommendation and search engines place great importance on the amount and quality of these links. If a website has a number of good quality links pointing to it then often perceive that the site is a good quality and important site and this along with a number of other factors such as the age of your site and the number of pages it has, can help to boost its ranking.

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The Top 10 Ways to Build Backlinks

Backlinks are incoming links to a website or a webpage. They are also commonly referred to as incoming links, inbound links, inlinks and inward links.

Why are backlinks so important?

Backlinks are the most important factor for determining a website’s search engine ranking. The number of backlinks is an indication of popularity – the links themselves are synonymous to votes. The website with the most votes is the most important, and these websites rank higher on organic search queries in Google, Yahoo!, Bing and other search engines.

The backlinks themselves must meet several criteria. The links must be placed on relevant pages that hold a good search engine rank. Also, search engines do not just care about the number of backlinks, but how these links were achieved. If a website builds too many backlinks within a month, for example because they used a backlink purchasing service, then the search engine may discredit these links and the importance of the website because the backlinks were not created organically.

For these reasons, the quality of backlinks is more important than the quantity of links.

One of the best strategies to achieve more backlinks is a geometric link building strategy that requires a website to gradually build backlinks over time. Listed below are the top ten ways to attain more backlinks in order to improve the website’s overall page rank and SEO.

1. Website Directories

Submit company information and website URL to online directories. These sites typically offer two options: users can submit basic information for free, or create an enhanced listing for a low monthly or annual cost.

2. RSS Directories

Submit feeds to company blogs and websites to RSS (Really Simple Syndication) directories for free or at a cost. Directory visitors can explore blogs and articles in specific industries and niches.

3. Press Release Distribution Sites

Submit news articles and press releases to free and/or paid news distribution websites. Depending on the website, services can include distributing articles to every major news site and search engine on the web, and giving detailed analytics of the press release.

4. Article Marketing/Article Directory Sites

Post articles and other content to these sites for more exposure, credibility and targeted traffic. A membership is typically required (for free or at a price).

5. Build Company Blog

Create a company blog (if it does not exist already) and create more content and posts. This will increase the probability of the articles being reiterated. Also, notable individuals could be interviewed in order to build readership.

6. Blog/Forum Commenting

Comment on blogs and forums that are relevant to a niche and have good page rank. Add a backlink in the signature line. Make sure that the website allows URL posting in the comments.

7. Guest Blogging

Offer to write free content for a website that is relevant to industry. In exchange, add a backlink in the byline of the article.

8. Social Bookmarking Sites

Utilize bookmarks that reference and share online resources on social media and other bookmarking sites. These communities allow people to discover and share content relevant to their interests.

9. Testimonials

Write testimonials for clients, suppliers and other collaborators and ask them to post it to their websites.

10. Joint Ventures/Partnerships

Ask friends, acquaintances, partners and the like to post the backlink URL to their webpage. Be sure to offer to reciprocate the favor.

Collectively, these ten recommendations will create an efficient and effective backlink building strategy. It is important to differentiate the links; use deep links that navigate to other pages on the website apart from the homepage. The most important takeaway concept is that quality beats quantity. Create backlinks that are relevant to an industry or niche. In the long-term this will boost search engine page rank.

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There are many keys to successful SEO content writing. You will want to familiarize yourself with these key points before you start writing content for your website. In fact, you should likely seek professional assistance to learn search engine optimization tactics before you begin. However, the following tips will help you to get started in understanding how great content should be written.

Four Keys to Successful SEO Content Writing

1. Keyword research is key. You need to make sure that the keywords you are optimizing for suit your website or niche, while also being popular in searches. You can check keyword popularity and get keyword suggestions through free tools online. There are many of them available.

2. How you use keywords is the most important thing in SEO content writing. You will have to first determine how many times to use the keyword. Typically this should be around one to three percent, or somewhere in the middle. This means that if you write five hundred words of content, you will have your keyword five to fifteen times. Typically it is best to keep keyword density around one percent.

In addition to density, you also have to keep in mind where you place your keywords. Place your keywords in subheadings and headings. You will also want the keywords in the first paragraph, preferably the first sentence. It’s also beneficial to place the keyword in the last sentence, and you may want to have the keyword at the beginning of every paragraph for added emphasis.

3. Avoid keyword stuffing. Your content should flow naturally, and keywords should not be inserted into content simply to make them appear so many times in the content. This is a big rule in SEO content writing. You should also avoid putting your keyword in too many times. Three percent density is pushing the limits. Any more than this and you are keyword stuffing, which is looked down upon by humans and search engines alike.

4. Write for people, not machines. While you do need to use search engine optimization, you also want to make sure that people who visit your site are not turned off by your content. Otherwise your website will do you no good, even if it has a lot of traffic coming in due to search engine ranking. People will see your content and leave immediately. Write for people first, then machines. If you focus on both aspects you should be able to be successful in SEO content writing.
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One of today’s most powerful website tools is Google Analytics. Using this service is so easy and it’s absolutely free. To use this, you must first have a Google Analytics Account. Next, place the tracking code which was generated by Google Analytics to the header or footer of every page of your website. The next step is for web crawlers to index the unique code and after that, stats will begin to accrue in your account.

If you want to access this information, then log on to your Google Analytics Account to visit your dashboard. Essentially, there are roughly 140 reports which the system can give you. Some of the most basic ones are:

* Site usage – A graphical view the daily visits you have received for the previous month (this would include the number of page views, number of pages per visit, average time spent in visiting your site).
* Bounce rate – this is the number of people who have landed in the homepage and then after that, moved on to another page in your website).
* Traffic sources – here, you get to know how your visitors have arrived at your site. It can be Direct (which means that your URL was entered straight at the address box), Organic (it was by clicking a link from the search engine results) and major referrals (from sites that have links to your website).
* Map overlay – a geographical view as to where your visits came from. If you try clicking on ‘View report,’ you delve in deeper to more specific details such as state and city-level information about the visitor.
* Content overview – this allows you to view the popular pages of your site in one glance.

Indeed, Google analytics is a very useful tool in optimizing your page. First of all, you can be able to comprehend how your visitors were able to find or arrive at your website. This can even narrow down into keyword level; that is, you will know what are the keywords they key in in order to reach you page. Secondly, you would know whether your optimization efforts are paying or not. Furthermore, you might as well realize which other pages need more optimization in order to get more traffic. Above everything else, Google Analytics can be used for free! In addition to all these, you can incorporate this with other Google web services just like Google AdSense.

A popular marketing tool for small and large businesses alike is blogging. Blogging can give your consumers updated news from within your organization, project viewpoints that go along with the company’s mission or vision and give visitors something interesting to learn. Another not as well-known benefit of blogging is the SEO exposure that it can give a company if done properly. A few simple tricks to include with every blog post can boost search engine ratings and increase web traffic. This allows a company to better reach out to its target audience by knowing how to reach out to the search engines. Knowing how to communicate with Google and other search engines can work wonders in where a website will be displayed in the rankings.

Search engines do not read in the human context. A search engine picks out key words and pieces that it finds to be most significant. When Google “reads” a website, it automatically assumes that the earliest words are the most important. It makes sense, then, to title posts with search terms that will lead viewers to the website. Make sure not to overdo it, however, and stick with one search phrase per post.

Another easy way to boost traffic is to link words to previous posts. Search engines such as Google place more weight on blog posts that contain links than ones that do not, especially if those links lead to credible destinations. However, like the title, too many links can have a reverse effect so just stick with a few.

Tags are another great way to boost traffic to blog posts. Stick with 5-10 relevant tags for your posts and enjoy the extra traffic that comes from Google ranking your blog post in terms of, well, the terms. Try to tag terms that users would likely be searching for to ensure maximum success.

Last, but definitely not least, take advantage of Google Insights. This tool allows webmasters and SEO maximizers to see for themselves which terms are generating the most traffic. With a tool like this at your fingertips coupled with knowledge of how search engines process information, you are at a great advantage when it comes to SEO efforts.

There you have it – something your business might be already doing could be the key to increased SEO exposure, and all you have to do is add to it! Who says there’s no such thing as a free lunch?

What not you do to crown your online business with success, you place PPC ads, create a buzz, optimize your site, etc. But when even after performing all possible things you don’t get the real result, doesn’t it appear there’s something wrong? Perhaps you made some mistakes?

Here you’ll get to know about all the common mistakes made by many optimizers while undergoing the SEO and link building techniques so that you won’t make the same mistakes ever.

# Mistake 1. Keyword Selection Entirely on the Basis of the Search Volume

What many SEOs tend to do is that they think if they’ll have loads and loads of traffic to their sites, it will bring dramatic improvement in their business. But it isn’t true if the traffic to your page isn’t searching what your site is giving.

Simply picking up the keywords which are found to have the highest number of monthly searches by the Google’s Keyword Tool doesn’t help much, you need to dig deeper than that. First thing to do is to understand the entire thinking process of your potential customers. Choose such keywords that really do the business and not those which simply crowd-source to your site.

Second thing to remember is that you need to be thoroughly realistic in your approach. So, if you simply pick up the keywords because the Google tool told that it is most searched without checking how competitive it is, it won’t be a good idea if your site is a newly launched one and your budget happens to be a modest one.

# Mistake 2. Building Links Only to the Homepage of Your Site

If you think that your homepage is the only most important page on your site and building all your links to this page will help you do better business you’re wrong. This does prove helpful but only when you have only two or three pages on your site and not when you have several many pages and the products or services that you provide are spread across all these pages.

So try linking to all the important pages of your site instead of getting stuck to the home page alone.

# Mistake 3. Creating Duplicate Meta Data

This is again a very common mistake that many SEO practitioners keep making. It’s true that the Meta data and Meta description don’t receive as much importance from Google as they did in the past, nor are they taken as the deciding factor for the listing of your site anymore. But that doesn’t mean that you’ll completely ignore them or deal with them in a lousy manner. Your Meta data should be unique and well prepared as this gives an introduction to your site and is often seen by Google as an indicator of your site’s quality and relevancy (though only to some extent). Again, a lousily prepared, irrelevant Meta data makes Google suspicious about your site.

# Mistake 4. Creating Your Blog on a Free Host

You know blogging is an important part of your off page optimization, so you simply run to any free hosted blogging platforms to create your blog. Well, there isn’t anything wrong in doing that. These platforms are good enough to be used but when you’re specifically blogging for SEO reasons, they don’t prove that beneficial.

So, you are advised to opt for a self-hosted publishing platform as this will give you more freedom, better options, and total control over your blogs leading to maximum SEO benefits.

# Mistake 5. Over Optimizing Your Web Pages.

As optimization is essentially good for your site, over optimization is essentially bad. And sadly, many optimizers are found doing this. One of the common examples of over optimization is keyword stuffing or over-repetition of your keywords on your pages in the body, header, title, sidebar, etc. This makes your site look spammy and scrappy.

Again, too much of internal linking is also a kind of over-optimization that should be avoided. Remember, over optimization can get your site penalized.

So, simply avoid these SEO and link building mistakes while optimizing your site.

When people are searching for information, products or services using search engines (SE’s) such as Google, they are served with a list of search results based on the words or phrases they use. Countless amounts of testing and research by marketing companies has shown that the websites that appear at the top of the list of search results are commonly the ones that users will visit first. Search Engine Optimisation (SEO) is a technique of web marketing which assists websites to achieve a higher ranking in the SE results. SEO is a powerful marketing tool capable of significantly boosting the amount of traffic your website receives from SE queries, by pushing your site’s ranking above that of your competitors sites.

For the majority of consumers, the internet and search engines are used daily as a way of finding out information, buying services or sourcing new or cheaper products, this makes extremely influential. Through effective SEO, businesses can reach a much wider base of consumers, providing a greater opportunity for expansion, growth and profits. Marketing a website through SEO is in many ways more effective than the more traditional methods of advertising such as print, radio and television advertising due to the global audience the internet is able to reach. The relatively low-cost of SEO also make it accessible to much smaller businesses which could normally not even consider traditional forms of advertising.

When you enter your search query into a search engine, it processes your request and delivers you a list of what it sees as the most the most relevant web pages related to your search. There are variations in the way that the different operate and this means that entering the same search query in to different engines produces slightly different results. Search engines use complex algorithms to calculate a site’s relevance to a search term and place different weights on the importance of certain factors such as page content, how old the website is and how many inbound links are pointing to the site. From time to time, will update their algorithms, this algorithm change is generally carried out to deliver faster and more effective results to their users and to follow new internet trends such as social media or video usage. Although SE algorithms may change from time to time, the basic way in which they rank a website stays fairly constant and they will always aim to serve search results that will give site visitors the most interesting and relevant experience based on their search term.

The search engines use software programs, often referred to as crawlers, spiders, or robots, to crawl though website links from one web page to another, exploring the page content and sending in back to the for processing. All of the content found by the search spiders is indexed according to the SE algorithm and stored in databases ready to be served as search results. When a user carries out a search, the SE very quickly checks its database for the internet content that is the most relevant and serves it as a list of results.

Within SEO, part of the role of a specialist SE optimiser is to identify which search terms are most commonly used by people who are interested in the services or products that a website offers. This allows them to ensure that your website contains the most relevant keywords, in the most important places, within your web pages. This technique can significantly increase a site’s SE ranking and subsequently profits.

Links pointing to a website are vital for attaining top SE rankings. An inbound link is a bit like a vote or a recommendation and search engines place great importance on the amount and quality of these links. If a website has a number of good quality links pointing to it then often perceive that the site is a good quality and important site and this along with a number of other factors such as the age of your site and the number of pages it has, can help to boost its ranking.

The Top 10 Ways to Build Backlinks

Backlinks are incoming links to a website or a webpage. They are also commonly referred to as incoming links, inbound links, inlinks and inward links.

Why are backlinks so important?

Backlinks are the most important factor for determining a website’s search engine ranking. The number of backlinks is an indication of popularity – the links themselves are synonymous to votes. The website with the most votes is the most important, and these websites rank higher on organic search queries in Google, Yahoo!, Bing and other search engines.

The backlinks themselves must meet several criteria. The links must be placed on relevant pages that hold a good search engine rank. Also, search engines do not just care about the number of backlinks, but how these links were achieved. If a website builds too many backlinks within a month, for example because they used a backlink purchasing service, then the search engine may discredit these links and the importance of the website because the backlinks were not created organically.

For these reasons, the quality of backlinks is more important than the quantity of links.

One of the best strategies to achieve more backlinks is a geometric link building strategy that requires a website to gradually build backlinks over time. Listed below are the top ten ways to attain more backlinks in order to improve the website’s overall page rank and SEO.

1. Website Directories

Submit company information and website URL to online directories. These sites typically offer two options: users can submit basic information for free, or create an enhanced listing for a low monthly or annual cost.

2. RSS Directories

Submit feeds to company blogs and websites to RSS (Really Simple Syndication) directories for free or at a cost. Directory visitors can explore blogs and articles in specific industries and niches.

3. Press Release Distribution Sites

Submit news articles and press releases to free and/or paid news distribution websites. Depending on the website, services can include distributing articles to every major news site and search engine on the web, and giving detailed analytics of the press release.

4. Article Marketing/Article Directory Sites

Post articles and other content to these sites for more exposure, credibility and targeted traffic. A membership is typically required (for free or at a price).

5. Build Company Blog

Create a company blog (if it does not exist already) and create more content and posts. This will increase the probability of the articles being reiterated. Also, notable individuals could be interviewed in order to build readership.

6. Blog/Forum Commenting

Comment on blogs and forums that are relevant to a niche and have good page rank. Add a backlink in the signature line. Make sure that the website allows URL posting in the comments.

7. Guest Blogging

Offer to write free content for a website that is relevant to industry. In exchange, add a backlink in the byline of the article.

8. Social Bookmarking Sites

Utilize bookmarks that reference and share online resources on social media and other bookmarking sites. These communities allow people to discover and share content relevant to their interests.

9. Testimonials

Write testimonials for clients, suppliers and other collaborators and ask them to post it to their websites.

10. Joint Ventures/Partnerships

Ask friends, acquaintances, partners and the like to post the backlink URL to their webpage. Be sure to offer to reciprocate the favor.

Collectively, these ten recommendations will create an efficient and effective backlink building strategy. It is important to differentiate the links; use deep links that navigate to other pages on the website apart from the homepage. The most important takeaway concept is that quality beats quantity. Create backlinks that are relevant to an industry or niche. In the long-term this will boost search engine page rank.

There are many keys to successful SEO content writing. You will want to familiarize yourself with these key points before you start writing content for your website. In fact, you should likely seek professional assistance to learn search engine optimization tactics before you begin. However, the following tips will help you to get started in understanding how great content should be written.

Four Keys to Successful SEO Content Writing

1. Keyword research is key. You need to make sure that the keywords you are optimizing for suit your website or niche, while also being popular in searches. You can check keyword popularity and get keyword suggestions through free tools online. There are many of them available.

2. How you use keywords is the most important thing in SEO content writing. You will have to first determine how many times to use the keyword. Typically this should be around one to three percent, or somewhere in the middle. This means that if you write five hundred words of content, you will have your keyword five to fifteen times. Typically it is best to keep keyword density around one percent.

In addition to density, you also have to keep in mind where you place your keywords. Place your keywords in subheadings and headings. You will also want the keywords in the first paragraph, preferably the first sentence. It’s also beneficial to place the keyword in the last sentence, and you may want to have the keyword at the beginning of every paragraph for added emphasis.

3. Avoid keyword stuffing. Your content should flow naturally, and keywords should not be inserted into content simply to make them appear so many times in the content. This is a big rule in SEO content writing. You should also avoid putting your keyword in too many times. Three percent density is pushing the limits. Any more than this and you are keyword stuffing, which is looked down upon by humans and search engines alike.

4. Write for people, not machines. While you do need to use search engine optimization, you also want to make sure that people who visit your site are not turned off by your content. Otherwise your website will do you no good, even if it has a lot of traffic coming in due to search engine ranking. People will see your content and leave immediately. Write for people first, then machines. If you focus on both aspects you should be able to be successful in SEO content writing.

One of today’s most powerful website tools is Google Analytics. Using this service is so easy and it’s absolutely free. To use this, you must first have a Google Analytics Account. Next, place the tracking code which was generated by Google Analytics to the header or footer of every page of your website. The next step is for web crawlers to index the unique code and after that, stats will begin to accrue in your account.

If you want to access this information, then log on to your Google Analytics Account to visit your dashboard. Essentially, there are roughly 140 reports which the system can give you. Some of the most basic ones are:

* Site usage – A graphical view the daily visits you have received for the previous month (this would include the number of page views, number of pages per visit, average time spent in visiting your site).
* Bounce rate – this is the number of people who have landed in the homepage and then after that, moved on to another page in your website).
* Traffic sources – here, you get to know how your visitors have arrived at your site. It can be Direct (which means that your URL was entered straight at the address box), Organic (it was by clicking a link from the search engine results) and major referrals (from sites that have links to your website).
* Map overlay – a geographical view as to where your visits came from. If you try clicking on ‘View report,’ you delve in deeper to more specific details such as state and city-level information about the visitor.
* Content overview – this allows you to view the popular pages of your site in one glance.

Indeed, Google analytics is a very useful tool in optimizing your page. First of all, you can be able to comprehend how your visitors were able to find or arrive at your website. This can even narrow down into keyword level; that is, you will know what are the keywords they key in in order to reach you page. Secondly, you would know whether your optimization efforts are paying or not. Furthermore, you might as well realize which other pages need more optimization in order to get more traffic. Above everything else, Google Analytics can be used for free! In addition to all these, you can incorporate this with other Google web services just like Google AdSense.